Educating Modern Learners was started by individuals in the education technology field to create and disperse relevant content to education decision makers. Their logo design requirements were to create a simple, conservative logo in both horizontal and stacked formats for use on the web and printed materials.
EML needed a membership based website along with an email template that would be pushed out to members twice each week. Because the site needed to be edited daily and viewable on any device, it had to be user-friendly and responsive.
The logo we designed for EML has a clean, modern look and feel in both stacked and unstacked formats. The EML in the circle will be used to “stamp” products created by EML. Once the logos were approved, we designed business cards with the EML watermark in the background and a “Coming soon” teaser postcard to be handed out at events.
The initial website we designed was a teaser site with a email signup form on the homepage. Users were encouraged to signup to be notified when the final site was up and running. The final EML site is membership-based with 3 membership levels, one free and two paid. The paid members have access to videos, podcasts, whitepapers, and ebooks as well as live “Master Classes.” We designed and produced a Mailchimp template that members receive twice each week with embedded articles from the site.
Design Services we Provided
- Business Cards
- Responsive WordPress Website with Membership
- Mailchimp Email Template
- SEO and Social Media Design